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"The Micro Revolution" Book

The biography of Micro founder Wim Ouboter
Article number
MB0002
  • The genesis of a global brand, told by Micro founder & scooter pioneer Wim Ouboter
  • Hardcover, 182 pages 
  • Language: German
Delivery time: Order before 1pm today.
Your product will be shipped the same working day.
CHF 29.00
Incl. VAT, Excl. shipping

Details

Description

The visionary who got micromobility rolling


Reinventing the wheel? That's what Wim Ouboter had in mind. With the Micro Scooter, the Swiss visionary revolutionised the way we move around the world in urban areas. 20 years and over 90 million Micro Scooters sold later, the 61-year-old provides insights into his ideas, the most important stages in his life and tips for young entrepreneurs. How do you build a global brand? How do you hold your own against low-cost competitors? And: How do you lead your family business into the next generation? These three questions are also answered with his latest innovation: the Microlino. The electric two-person car is a highlight in Wim Ouboter's career and also the first joint project with his two sons.
Written by Wim Ouboter & Dr Sherin Kneifl.

Technical Details

  • General
    Age Adults

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